Privacy

What we collect from you

When you request early access or sign up, we keep your business name, email, what you sell, and your service area, and the date you agreed to our Terms and to be contacted. Once you're a customer we also keep the logo, photographs and business details you upload, your website if you give it, the card designs you approve, your offers, the phone number your tracking number forwards to, and the referral link we make for you.

What we collect about the businesses we mail

Business names, addresses, and categories from public records: business filings, licenses, permits, and public business listings. We use business addresses only. We do not take the personal contact details of the people who own those businesses from public records. Where a public record names the owner, that name is kept with the record for two purposes only: recognising a sole trader registered under their own name so the record is excluded from mailing, and telling two records for the same place apart. It is never printed on a card, shown to a customer, or published, and it is deleted when the business asks us not to mail it.

What we collect about new homeowners we mail

To reach people who just bought a home, we use public property-sale records (such as the address and sale date) and mail one postcard on a local business's behalf. Anyone can stop this mail at earlyhello.com/do-not-mail.

For a customer who chooses to mail people who recently bought a home near them, we buy these records from a licensed property-data provider. Each one holds the home's address, the date it was sold, the kind of home, and the owner's name. We buy them only for customers who have approved a card, only inside their service area, and only as many as their monthly card limit leaves room for. The address is used only to mail that customer's welcome card. The owner's name is printed on the card only where our data licence allows it; otherwise the card says “Neighbor”. A household's name and address are never shown to our customers, who see counts only, and never published or sold. Any household can stop the cards on our do-not-mail page; we then keep only what we need to make sure no card is mailed to that address again.

Calls and texts to your tracking number

Calls to your tracking number forward to your phone. We log the caller's number, time, and duration, and the sender's number and text of a message, so you can see which card they came from. Recording is optional, off by default, and when on, callers hear a notice before the call connects. If you choose to print your own number instead, we record nothing about those calls.

What a card's QR code records

The QR code is different on every card. When it is scanned we record the time, which card it was, and the line the browser sends about itself, so a person can be told apart from a link scanner. It then forwards them to your website. We do not host a page for your card. We set no cookies of ours.

Delivery

The printer tells us when each card is delivered or returned, and we keep that against the card so it shows in your results and so a returned card can be credited.

Who we share with

Printing and mailing providers receive the card artwork and the recipient's business address (or, for a card to a new homeowner, the home address) to print and mail it. A phone provider carries calls and texts to your tracking number. On Postcards + Website, a website partner builds and hosts your site and receives the details it needs to do that. A payment processor handles billing. An email provider sends your reports. We do not sell your information or the lists we build for you.