The postcard that goes to a business that just opened
Sample card · Anchor Plumbing Co · Commercial plumbing
The front
Your photo
A real photograph of your work, your van, your shop or your crew. Never a stock photograph of strangers, and never an invented person.
Your logo
Small, top left, at the size it was drawn to be read at.
One headline
One sentence about what you do for a business that has just opened. Not a slogan.
One offer, with a date on it
A specific thing, expiring on a printed date, so it is worth acting on this week rather than filing.
Your first name
Signed the way you would sign a note, because a person is easier to call than a company.
Your tracking number
Printed large. It rings your real phone.
The back
A new kitchen has a lot of sinks, faucets and drains to get set up right. Book any two fixture installs and the third is free, so call Ray and pick a day this week.
Sample card · Anchor Plumbing Co · Commercial plumbing
Three sentences written to them
Addressed to that business by name, referring to the fact that they have just opened. Not a form letter with a name dropped into it.
Your offer again, and the date
So the back works on its own if that is the side that faces up.
A QR code to a page for that business
Their own page with your offer, your number and a two-field quote form. One page per business, not one page for everyone.
Your return address
Yours, so a reply comes to you and the card looks like what it is: mail from a local business.
A stamp and a postmark
First class, addressed, and it looks it.
What you supply, and what is done for you
You supply
- Your logo.
- At least one real photograph. If you have none yet, a plain scene for your trade is used, with no people in it.
- An offer, chosen from a list written for your trade or typed in your own words.
- Your return address and the phone the tracking number should ring.
Done for you, every week
- The layout, the colour, the type and the crop, sized for a 6x9 card and checked before it prints.
- The line written to each business by name.
- The offer date, recalculated for each batch so nothing mails already expired.
- The QR page for each business, and the tracking number on the card.
- Printing, postage and the delivery record.
What the QR code opens
Each card's code opens a page built for that one business: your offer, your phone number, and a form with two fields so an owner standing in an empty shop can ask for a quote without typing an essay. Scans and form fills are logged against the card, the same way calls are.
The rules the card is printed under
- Our name never appears on it. Not on the front, not on the back, not in the return address, not on the QR page. The card is from you.
- No invented people. If the card names a person, that person is real and it is you. Otherwise there is no person on it at all.
- No claim you did not make. No fabricated review, no made-up customer, no award, no statistic.
- One card per business per batch. A second record for the same place is a duplicate and does not become a second card.
- An unverifiable address is held, not mailed. It is not printed, not posted and not billed.
Each card that mails is $2.49, print and postage included. The price, worked out · how the week runs · where the businesses come from · check your area
A business that received a card and would rather not get another can say so here, and EarlyHello stops on every surface at once.
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